We already have Matt the pioneer of  one audacious crowdsourcing [1] project coming to Uploading.. and today the ever reliable curator of new crowdsourcing ideas Jeff Howe [2] points to another similarly ambitious proposition brewing within one of our own most venerable brands. Yes Penguin have a wiki experiment [2]  on the go

So is the novel immune from being swept up into the fashion for collaborative activity? Well, this is what we are going to try and discover with A Million Penguins, a collaborative, wiki-based creative writing exercise. We should go into this with the best spirit of scientific endeavour - the experiment is going live, the lab is under construction, the subjects are out there. And the results? We’ll see in a couple of months. 

worth keeping an eye on; even as a curiousity...