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Member for

1 year 40 weeks

profile

First name

Ged

Last name

Carroll

Short profile

Lead consultant (EMEA) Digital Strategies Group - Waggener Edstrom Worldwide

Longer profile

I am a PR person, prior to falling into PR I worked in a number of roles, from McDonalds prep rooms building racks of frozen chips for frying, to heading a shift team in an oil refinery and a brief spell in marketing for financial institutions. Probably the role that was closest to my heart was club DJ, because of my love of music. I still like to step behind the wheels of steel and play the latest jackin’ cuts with some classics and some surprises just to keep people guessing. I found my way into technology mainly because I wasn’t afraid of it, rather than any real ability. I learned about technology in a very hands on way because there wasn’t any budget for an IT department in many of the early companies where I worked. I got experience on Macs, mainframes, DEC VAX mini-computers IBM and SGI UNIX boxes during five years or so in industry. I took up technology that made a difference to my life: pagers, mobile phones, PDAs and Mac laptops. I am not very talented in the programming skills area, but was self-taught to write macros in Lotus 1-2-3 to automate lab equipment (so I had more time to do my chart returns from the work fax machine to record promotion agencies) , but that was well over over a decade ago and I have forgotten more in that time than I’ll ever know again. For the record, here’s a list of most of the brands who I’ve worked for from a PR PoV: BHP Petroleum: as a temporary PR assistant during my time at college The Weber Group: RSL Communications, Deltathree, Evenbetter.com, Dealtime.co.uk, Verizon, Palm, 3Com, Enron, CommWorks, Entevo and VA Linux (for a very short while) Edelman: PSINet, Philips, Ericsson, BT Genie, DiamondCluster International and Cap Gemini Freelance consultant: Sony Computer Entertainment Europe, AOL and IMD Fastrax Pirate: Aljazeera, Big Brother (Endemol/4Ventures), British Red Cross Bali Bombing Appeal, InLondon magazine, Henrion Ludlow Schmidt, Azure Solutions, Pegasystems, thedoghouse.co.uk and BAA Freelance consultant: Flying Records, Bloodybigspider and Motorola Yahoo!: (inhouse) Yahoo! Search, blo.gs, upcoming.org, flickr, del.icio.us, Yahoo! Technology Development and Yahoo! 360 Waggener Edstrom Worldwide: AMD, Fujitsu Siemens Computers, Jobster and Vizrea

Interests

social media, appropriate_technology, blogger, caffiene, consumer_technology, contemporary_art, counter_culture, dance_music, design, dj, japanese_culture, korean_culture, literature, mac, marketing, pr, public_relations, trend_watching, trendwatching

Blog/Website

http://renaissancechambara.jp/