“What are blogs? and social networks? Why can you not afford to ignore them? What are you going to do about them?”

Overview

This innovative, half-day workshop will help you and your team understand the opportunities and threats associated with the latest developments in “social software” and work out real, actionable ways to engage with the “blogosphere” and use this technology to improve your relationships with customers, boost internal communication and add further value to your existing products.

Benefits

Your team will understand better why these technologies are turning the media world upside down but also how they could be used in the context of your business applying new techniques to your research, marketing, internal communications, and collaboration processes. Your will leave with a simple action plan for applying what you’ve learned to your organisation’s context.

What you’ll cover in this workshop

• An introduction to blogging, social networks and RSS?
• How these tools are being used already by your customers, suppliers or competitors
• The risks of not adopting these tools yourself
• Creating and maintaining your own blog
• Using RSS to improve research and reduce information overload
• Assessing the usefulness of the tools in your own context

Who is this workshop for?

Non-technical staff in any organisation for which blogs and RSS are perceived either as a threat or an opportunity. Particularly suited to media organisations that wish to better understand these new entries to their marketplace.

Any managers responsible for:

• business & competitor intelligence
• customer relations or marketing
• research strategy or
• internal communications.
  

What do you need to bring with you?

This is not a technical workshop although it deals with a technology subject. You need have no greater technical skills than the ability to use a word processor, e-mail and a web browser.

All participants need access to a computer connected to the internet during the session.

Please contact Roy or Steve on 0870 366 5280 for more details…